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25+ Interesting Christmas Spending Statistics Worldwide
US Christmas Spending Facts
- The Christmas price index in the US grew in 2021 ($41,205.58) by 5.7% as compared to 2019 ($38,993.59).
- On average, Americans spent around $886 on Christmas gifts in 2021.

- In 2020, US households spent around $1,387 on retail shopping during the Christmas holiday season – down -7% YoY.
- 1 out of 5 Americans planned to spend less money on Christmas shopping and gifts in 2021.

- In 2021, online and non-store sales increased unexpectedly by 11-15% ($218.3 billion to $226.2 billion) from $196.7 billion in 2020.As an impact of the Covid-19 pandemic, Americans preferred online and non-store shopping over traditional retail shopping to increase the overall sales growth of online stores. According to a Deloitte survey, more than 60% of people in the USA have preferred to buy holiday gifts online in the past few years. [Source: Investopedia]
- Americans planned to spend an average of $997.79 in 2021 during the winter holiday sales.
- As per Deloitte Survey, the projected retail shopping spending per household in the US was around $922 for 2020.
- $487 – to spend on gifts and gift cards
- $435 – to spend on clothing, furnishings, etc. (non-gift items)
- $260 – to spend on traveling and other socializing activities away from the home
- $205 – to spend on entertainment and other fun activities at home

- In 2018, the US holiday retail sale crossed the $1 trillion mark, which increased in 2019 by about 4.9%
- 58% of US customers prefer social media channels to decide what to buy or make their shopping decisions.

- More than half of US customers don’t prefer to buy Christmas trees or decorations.
Global Christmas Spending Statistics
Want to know how much people spend on Christmas worldwide every year? Let’s check out these global Christmas shopping statistics.- Despite the Covid-19 pandemic, online retail sales in Brazil increased by 44.6% in 2020 than in 2019.
- In 2020, around 57% of South African and 37% of European customers had cut their Christmas shopping budget.
- Each year, an average UK household spends around £740 ((around $1,021) as an additional amount in their existing budget during December.

- In December 2020, Pre-Christmas sales in the UK dropped by 2.3%.
- In Hungary, only 5.9% of people preferred to buy all their Christmas gifts online in 2021, while around 44% preferred buying from offline stores.

Average Christmas Spending Statistics
- In 2021, people living in Australia plan to spend an average of $1,232 on Christmas shopping and gifts.

- Compared to 2020, British adults planned to spend more on Christmas gifts & shopping in 2021, on average, around £548.
- Statistics show that, on average, Americans spend around $123 on their better halves for Christmas gifts and shopping.
Christmas Gifts Ideas and Giving Statistics
- In Italy, the most desirable and popular Christmas gifts are Clothes, Accessories, and Shoes.

- According to Deloitte Survey 2021, In America, Gift cards are the most common Christmas gift type after Clothing, Electronics, and Accessories.
- In America, around 71% of Women prefer Clothes as a Christmas gift, while 49% prefer getting jewelry as a gift.

Shoppers’ Behavior and Buying Habits
- On average, Women spend around 20 hours shopping for Christmas gifts, while men spend around half the time.
- In the US, around 43% of customers prefer to do their Christmas shopping before October end.

- Around 23% of people believe that their friends are the worst shoppers and major sources of unwanted Christmas gifts, accounting for the total estimate to be around $15.2 billion.
- Around 57% of self-loving shoppers love to buy gifts for themselves on Christmas.
- Around 22% of Americans revealed that Christmas shopping left them in debt, while in Europe, the figure is around 10%.

Conclusion
All these interesting Christmas shopping and spending statistics for different countries indicate that this festival is indeed a big holiday for people. Apart from spending money on Christmas gifts, people also spend a huge chunk of their income on holiday travel packages and decorations. Some of them even take debts to pay for gifts. We hope this data will help you make your Christmas shopping decisions and buying campaigns smartly. Happy holidays! Sources:- CNN
- Statista
- Deloitte
- Bloomberg
- Investopedia
- CNBC
- McKinsey
- Statista (Almost half of Americans won’t buy Christmas decorations)
- Statista (Christmas in Brazil: Online Sales Per Checkout)
- Finder
- Segmentify
- The Drum
- Statista (Hungary: Ways of buying Christmas Presents in 2021)
- Finder (Australia’s Christmas Spending Facts 2021)
- Finder (Christmas Spending and Shopping Facts UK 2021)
- Deloitte (2019 Retail Holiday Survey)
- NewsWeek
- Statista (Italy: Most Desired Christmas Gifts 2020)
- Deloitte (2021 Deloitte Holiday Retail Survey)
- CreditDonkey
- PWSH Blueprints
- Statista (When does people start shopping for Christmas gifts)
- Finder (How many unwanted gifts do we get on Christmas)
- Bankrate
- LendEdu